Ravalli County had spent $15,500 purchasing goods from Amazon in 2016. Residents in the county have worked to stop chain retail proliferation for years, including successful campaigns to block two separate Walmart developments, but meanwhile, Amazon had snuck in under their noses.
It felt “a little bit like betrayal,” says Wathen. Wathen’s been at Chapter One for 21 years, starting out as an employee and later buying the business. He and his co-owner work at the store full-time; they pay property taxes, serve on local associations, host author readings, and organize book clubs and literature seminars. Chapter One is a small business, but in 2016, the bookstore gave $8,000 in discounts and direct donations to organizations in the county, including three school districts.