Those predicting an easy Senate defeat for mandatory labeling saw corporations fold one by one in the face of a strong food movement.
primary argument that labeling was going to raise the cost of foodgot shot down when the study they relied on turned out to be bogus, and food companies such as Campbell’s said the costs would be minimal. Their other argument was that without the DARK Act they would be confronted with a “patchwork” of different GE labeling laws. That argument also failed when it was demonstrated that Vermont’s requirements were the same as those in Connecticut and Maine, the only other states to have voted for labeling.
Then they introduced a supposed “compromise” version of the DARK Act that would allow them to voluntarily indicate whether a product contained GE ingredients via QR codes, websites, and call-in numbers. This proposal quickly ran into trouble when research showed millions of Americans could not even read QR codes. Half of low income and rural Americans do not own smart phones, nor do two-thirds of the elderly. This grossly discriminatory scheme would also force shoppers to triple or quadruple their shopping time